ADAM BOWERMAN, A CLUB MANAGER IN URMSTON, MANCHESTER NEEDED A COMPETITIVE EDGE.
Group fitness classes in his area were in high demand, and his team needed a strategic solution that would allow them to increase value for their members, in a simple and scalable way.
“Choosing WELLBEATS allowed us to effectively launch a class timetable that was easily manageable and with a member friendly online booking system,” Adam explained. It was also above and beyond it what his competition offered. “It allowed us to provide 24 hour classes, on-demand.”
His team introduced WELLBEATS in December of 2015, with their official launch at the turn of the New Year. With each new member that walked in the door, Adam’s team helped them set up a personal WELLBEATS account and oriented them with the system. Every staff member, including personal trainers and sales representatives, helped spread awareness about their new amenity. “This gave the member base a strong buy-in to the system,” Adam noted.
Though his club still offers some live classes, Adam said, “WELLBEATS saves us a huge cost with specialized classes such as yoga and Pilates and adds fantastic value to our membership”
THE BOTTOM LINE RESULTS
By April, Adam’s club had over 30% of their members engaged with the system and were running over 70 WELLBEATS classes per week.
“Prospects are amazed by this. As ‘convenience’ is a huge part of our brand, it allows members to take part in classes at a time which is best for them. WELLBEATS is a huge, unique selling proposition, which helps massively in converting prospects.”
Beyond attracting and engaging members, Adam has noticed a significant impact on member retention. “WELLBEATS has made a huge difference in attrition, helping it drop from 8% or more to 3-4% consistently. I have personally dealt with several members who were looking to cancel and changed their mind when introduced to WELLBEATS.”